For the Hudson’s Bay catwalk show “Everybody Front Row” during Amsterdam Fashion week in 2018, we were asked to design the scenography for the three parallel catwalks.

The main inspiration was the signature stripe of the Hudson’s Bay warehouse. The middle catwalk, presented 7 large transparent but striped screens. From different angles this resulted in an overlapping play of stripe patterns. The two side catwalks contained in total 4 compositions of the same striped material forming presentation displays for accessories.

Parallel to the event, we designed pop-up furniture based on the scenography for the “see and buy corner” which was placed in the 13 Hudson’s Bay warehouses in NL.