We have been a big fan and devoted customer for years at Pyrasied, working together on various challenging projects. Fortunately, this love was mutual and Pyrasied asked us to design a fair stand to present at the Euroshop tradefair.

They invited us to design a (shop) interior that shows the variety and richness of their assortment. We wanted to show the potential of these materials by using them for luxury retail elements; therefore, we designed the interior to be a store for a (nonexistent) high end fashion label. The most important carrier of fashion is the body. Inspired by the body we bended and curved the normally riged materials, resulting in organic shapes that resemble hips, breasts and belly’s. These organic shapes also gave the different materials the chance to show its most spectacular angles in reflecting the light.