After many seasons of making set designs for their campaign shoots, Tweka asked us to take our collaboration to the next level. To present the spring / summer collection of 2019 in 4 Bijenkorf shops (Amsterdam, Rotterdam, Eindhoven & Den Hague) they asked us to design the pop-up furniture.
The previous campaign shoot became a point of reference during the design process; we had worked with transparent colored sheets in circle shapes. Simple, clear shapes as the circle, the rectangular and the triangle; as well as basic colors like red, yellow and blue were the best fit to the brands visual language. By Sliding these partly colored shapes into each other, the overlapping colors formed a new pallet from every angle.