We were asked by Maddalena Oliva to design the interior for a temporary shop (1 year) that would serve as an additional concept store to her current location in Luxemburg city. The pop up is situated in a luxurious new mall just outside of the city center. Referring back to earlier, more autonomous works, we wanted to make use of 'everyday overlooked'
materials. We have had the ambition for a while to make an applied version of the work "If This Then That". Held under an angle by 2 ropes and 2 stones, the glass plate we showed in Milan with Dutch Invertuals translated a momentum of suspense in its construction. This idea was our starting point for designing the pop up.
The material ingredients we chose were safety glass, metal I profiles and POM poles. The
construction had to be one that is obvious, simple, yet suspenseful. Every glass plate or combination of glass plate is held together or leaning against the metal profiles. Because of the weight and size (up to 400 mm high) of the metal, the glass composition is held in place. At the same time the metal parts served as mini displays to show for example a pair of shoes. The POM poles serve as rack beams, but like the metal parts and the glass, have a constructive value. All together the intrinsic logic of the design is a balance between construction and display.
The green and grey color of the glass are the standard industry colors for colored glass. The glass isn't colored by a foil but actually colored by a chemical process in the glass; making it that the color is present in the whole material. The same goes for the POM poles, they only exist in 3 or 4 standard tints, from which we chose a fresh blue. We wanted to create a work that was honest and readable in its material and construction. The way that it is put together almost works as a collage. It should seem effortless. To not bore ourselves with our own concept we broke our own dogma and powder coated the I beam in a high gloss silver and a deep high gloss blue. All this we put against a light greyish purple painted floor and walls, creating an evenly colored backdrop.